EMAIL MARKETING AGENCY
Email Marketing is an excellent way to reach a large number of customers or potential customers by email.
Email marketing is one of the most effective strategies for winning new customers, generating sales and building relationships with your base of leads and customers.
A complete email marketing strategy: planning, layout, content, sending, reports, analysis and optimisation.
WHAT IS EMAIL MARKETING?
Email Marketing is the process of sending commercial messages by email to a group of potential and existing customers' email contacts gathered by a business.
30% to 35%
The ideal email open rate falls between these values.
> 5%
Percentage of people who visit the website through the email.
0.1% to 0.4%
Unsubscribes per email send.
< 1.20%
Percentage of emails that were not delivered successfully.
STAGES OF A SUCCESSFUL
EMAIL MARKETING CAMPAIGN
PREPARE THE DATABASE
A good database is essential for good results. You should make sure your list contains the email addresses of people who match the customer profile for your product or service.
SEGMENT THE AUDIENCE
Segmenting the database so each campaign is even more productive. We separate contacts by interests, profession, location, purchase frequency, etc., so we can send Email Marketing tailored to each customer profile, with personalised offers that attract and meet the needs of different groups.
RELEVANT CONTENT
If the content isn't relevant, you can be sure the message will end up in the bin without a second thought. Content should be interesting to increase the chances of the email being opened, with attention-grabbing lines, non-commercial messages, offers, and short, objective, personalised emails, among other Content Marketing strategies.
CUSTOM LAYOUT
As well as writing your content, we design the layout of your communications in line with your brand and company concept. We also personalise the content and design to suit the interests and tastes of the different segments of your contact base.
SENDING CAMPAIGNS
When will the emails be sent? How often? Sending frequency is decisive for email marketing success. Think about the best days to send, which can vary a lot depending on your audience and industry, so testing is important to find out.
ANALYSIS AND IMPROVEMENTS
Sending isn't enough: you need to analyse whether the email marketing campaign was successful. For that, the goals must be well defined, so you can identify the key metrics for measuring success. How many opened it, how many sends failed, which links were clicked most, etc.
WHAT CAN YOU EXPECT FROM OUR EMAIL MARKETING SERVICE?
Ourview's Email Marketing service lets you communicate with your customers and promote your business professionally and creatively, in compliance with national law on electronic communications.
Make sure your emails actually reach their recipients and get a report on the results of each communication campaign.
- HTML layout design and production;
- Test send for approval;
- Sending the communication to email recipients;
- Performance monitoring and reporting;
- Email database management and maintenance.
ADVANTAGES OF EMAIL MARKETING
FOR YOUR BUSINESS
INCREASES SALES
When sales are slow, a good email changes everything. It grabs your target audience's attention immediately with something they value and can't miss that day!
PROMOTES SERVICES
By sending emails and newsletters, you can present your products and services to prospects or communicate directly with existing customers.
CONVEYS PROFESSIONALISM
When Email Marketing is designed with a pleasant look and relevant content, it builds a sense of professionalism in your target audience's mind.
IMMEDIATE RESULTS
When a sale or quote request can make all the difference, it's essential to know that Email Marketing gives us immediate feedback.
BUILDS CREDIBILITY
People buy from and do business with companies they know, like and trust. Email builds your brand's credibility directly with your target audience by sharing valuable, personalised, informative content.
GENERATES LEADS
An email strategy nurtures consumers who don't yet feel ready to buy your product. By keeping them informed, you're preparing them to buy at the right moment.
IT'S MULTI-DEVICE
With around two-thirds of emails viewed on mobile devices, email is increasingly popular on mobile.
ATTRACTS NEW CUSTOMERS
Email is a great channel for presenting the benefits of your products or services and turning users into new customers.
