PRICES FOR
DIGITAL MARKETING SERVICES
Our Digital Marketing Service Prices are designed to make the most of the latest digital marketing tools to achieve your goals.
Prices
Websites
How much could it cost to create a website that represents your brand and your business?
Retainer
Digital Marketing
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Social Media Management Retainer
Looking for a quote for social media design? Social media management has become a must for practically every business.
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Google Ads
Does your business want to promote products and services, expand its online visibility, reach more customers and increase sales without wasting any more time?
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Facebook Ads
Does your business want to promote products and services and grow, with a strong return and lower costs than other platforms?
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SEO
Subscribe to an SEO retainer and give your website's visibility on Google a major boost. A complete on-site and off-site SEO solution.
The future is digital
THE IMPORTANCE OF DIGITAL MARKETING
Global reach
Before looking at the prices of digital marketing services, you need to understand all the costs involved in generating the best results for your business.
Some factors to consider that directly influence the desired results are the target audience, goals, product/service, targets and expected return.
Although digital actions cost less than traditional media, the investment can grow in proportion to the business's growth.
For that to happen, you need the skills and resources, whether by creating an in-house department, hiring freelancers or working with a specialist digital marketing agency.
Effective communication
If you already have a business, you'll know that your product or service has associated costs and that running a business takes effort, time and money.
However, most of these costs can be considered investments that help maintain and even grow your business.
In the same way, digital marketing should be seen as an investment, not just a cost.
To know how much digital marketing services could cost, you need to analyse how much time, effort and budget your business is willing to invest in building relationships with customers and creating value around the product or service it offers.
That's because investing in digital marketing isn't just about creating a Facebook page and publishing the occasional post talking only about your own brand.
Increased sales
Creating quality content that's relevant to your audience requires planning that takes into account the brand identity, competitors, market characteristics, customer profiles and other factors that help build the reputation, authority and relevance needed for a strong online position.
In addition, digital marketing relies on regularity and consistency to build a brand's identity online. In other words, a single ad isn't enough to generate good results.
You also need to watch out for so-called illusion or vanity metrics, which have no real meaning for your business (e.g. page views, number of likes, number of followers, etc.)
Digital marketing can bring real results for your business, including attracting visits to your website, winning engagement on social media and promoting a specific product or service, among others.
So, before you start investing in this area, you need to know how much your business is willing to invest and what results you expect.
HOW TO CALCULATE A DIGITAL MARKETING BUDGET
In general, a successful strategy is made up of:
The first step towards investing is to create a digital marketing budget, which can vary depending on the actions, professionals and goals involved.
Today, digital platforms let you start with small investments, ideal for small and medium-sized businesses.
Social networks let you create free profiles with many options for creating content and engaging with your audience, and even the paid options allow flexible budgets.
With that in mind, audience targeting and content personalisation are essential for the success of digital marketing actions, as they let the business communicate directly with people who show interest in its product, service or industry.
To start defining a budget and understand digital marketing service prices, you need to consider the factors that influence the investment and then allocate the amounts.
Specialist professionals and services
Your budget needs to include investment in professionals and services specialising in digital marketing.
Tools
Some tools, such as online advertising, email marketing and results analysis platforms, among others, require investment.
Budgets are flexible and there's no rule on how much you should spend, as the minimum amounts are very affordable.
However, the more you invest, the greater the campaign's reach and visibility.
Resources
A digital marketing budget should also account for investment in infrastructure, such as computers, internet, software and the tools needed to put the digital marketing plan into practice.
That's why, in many cases, it's more advantageous to hire a digital marketing agency with a specialist team than to build an in-house structure.
Be where your customers are
WHY INVEST IN DIGITAL MARKETING?
Digital marketing delivers easily measurable results for your business, as well as adding value to your brand and improving customer relationships.
Any business, of any size, can carry out digital marketing online with affordable budgets.
Your brand can communicate directly with people who show interest in your product or service, as well as in topics related to your industry.
Marketing Plan
A marketing plan can be implemented by an in-house team, freelancers or a specialist digital marketing agency, with a range of expert professionals dedicated to achieving the best results for your business.
What's more, a digital marketing agency is a more efficient solution than doing everything yourself, and it saves your employees' time so they can focus on other tasks.
Basic Digital Marketing Budget
A small business that doesn't yet have much to invest, but has already set an initial goal for its digital marketing, can fit into this investment category.
Initially, the business can invest in Social Media Management. This requires content creation: daily copy for each of the social networks being managed, following the style and tone defined for the brand.
Don't forget the design of the brand's entire online visual identity, applying the elements that identify it.
In basic digital marketing work on social media management, investing in ads is essential.
With organic reach shrinking all the time, it's important to have a monthly budget for investing in planned actions and content. Knowing how to advertise on Facebook Ads brings important results for your business.
Intermediate Digital Marketing Budget
If the business wants to increase its investment in marketing, it can go beyond social media to develop a professional website, for example.
Alongside a social media strategy, writing the website's copy should also follow strategic planning.
This is essential so the copy is engaging, uses keywords relevant to the business and helps achieve a good Google ranking.
The website's web design should take navigation criteria into account, meeting the most demanding web standards as well as SEO (search engine optimisation) factors.
The visual identity should be adapted to ensure the brand is perceived the same way on social media and on the official website.
With a website, investing in Google Ads, for example, is a strategy for promoting the site and getting its first visits.
Investing in social media ads will also help increase visits to the website.
Advanced Digital Marketing Budget
The business has consolidated its social media presence, built a well-structured, modern website and can now invest in improving its ranking through SEO and generating qualified leads with an Inbound Marketing strategy.
The company's website is people's first contact with the brand. So at this point it's essential to show its full potential, integrating the best online communication tools.
Content production becomes even more important, as alongside social media, the website's blog creates a new need for content to attract your audience.
Implementing a well-designed Inbound Marketing strategy will require intensive content production.
The workload also extends to design: daily social media posts, custom ebooks, email marketing, infographics and much more.
At this stage, ad spend can increase to cover social media (sometimes more than one network), Google Ads with remarketing and landing pages built for conversion.
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