GOOGLE ADS AGENCY
Want your business to be found on Google by potential customers at the exact moment they're looking for the products or services you offer?
Would you like to pay only when someone clicks your ad and visits your website?
WHAT IS GOOGLE ADS?
The Google Ads campaign platform is a form of online advertising that lets us advertise to people who want to buy and appear at the top of searches on Google. When potential customers search on Google for something related to your brand, product or service, it's very important to appear in the top positions.
Google Ads campaigns ensure your business's visibility and help you attract more customers. Best of all, you don't pay for that visibility: the advertiser is only charged when a potential customer clicks one of their ads.
2x
Google Ads generate, on average, a return of 2x your investment.
10x
search generates 10 times more sales than social media.
65%
of searches with purchase intent go to paid ads.
28%
of local searches for a product or service lead to a purchase.
STAGES OF A GOOGLE ADS CAMPAIGN
Analysis
We analyse the industry, current digital presence, main competitors' positioning and how to integrate it all with Google Ads.
Goals
Setting campaign goals: More website visits? Selling products/services online? Getting leads?
Choosing Keywords
Which words should be part of the ads? Which keywords, when searched on Google, will make your ad appear? Which have the greatest conversion potential?
Campaign Setup
Ad groups, keywords, budget, maximum cost per click, etc.
Landing Pages
Creating landing pages optimised to receive visitors who click the ads (essential for increasing conversions).
Monitoring and Optimisation
Reports on the search terms in the campaign and on-site behaviour up to conversion. Comparing clicks and visits per ad, identifying any issues.
WHY HIRE OUR GOOGLE ADS AGENCY?
- Attract new visitors to your website. Build customer loyalty. Get more sales.
- Receive more phone calls and increase the number of email enquiries.
- Be found on Google at the exact moment someone searches for the products/services you offer.
- Pay only when someone clicks your ad and visits your website.
- Invest in a Professional Google Ads Consulting Service offering Analysis, Strategy, Performance and Identification of improvements to your Google Ads account and campaigns.
- Invest in Google Ads advertising (formerly AdWords), knowing our team of specialists is working on your ad account to get the maximum return.
- All Google Ads creation and management is handled by our team for the goals you set with us, from lead generation and online sales to increased visibility and traffic, etc.
OUR GOOGLE ADS AGENCY SERVICES
Setting goals together with the client
Increased sales; Maximising profit to optimise your investment; Brand awareness; Lead generation.
Google ad management (search, display, YouTube, remarketing)
Ad copy/banner creation; Ad scheduling; Callout extensions; Optimising Remarketing campaigns.
Keyword strategy
Expanding or reducing the list of keywords relevant to the business; Updating negative keywords; Competitor analysis; Assessing match types.
Creating, managing and optimising sponsored link campaigns
Ad group structure; Optimising CTR (click-through rate), bids and landing pages; Maximising campaign conversion rates; Optimising Quality Score to reduce costs and increase revenue.
Monitoring and reports
Conversion tracking setup; Ongoing account management and improvement, always using not only best practices but the very latest ones; Monthly performance reports.
SEARCH NETWORK CAMPAIGNS
Text ads that appear in the top positions of the first page of Google's search results, which you only pay for when potential customers click.
Ads are shown when a user's search matches one of the keywords used in the campaign. This ensures our ad is only seen by people interested in our product, service or brand.
Although it's a solution for any kind of business, it's especially valuable for small budgets and "urgent" services/products.
DISPLAY NETWORK CAMPAIGNS
These ads are shown to users who fit the defined targeting. The main goal of these campaigns is a more visual and frequent presence with your target audience.
The Display Network uses various ad types and formats to bring more visitors to advertisers, and various targeting methods, both for audiences and for the websites or pages where your ads will appear.
Google's Display Network reaches more than 90% of online users, so it's a channel that should be part of any paid traffic strategy.
GOOGLE SHOPPING CAMPAIGNS
Google Shopping is a campaign type that lets an online store advertise its products prominently and visually in Google search results. These ads show a product image with information on the title, price and brand.
When someone searches for a type of product, brand or model, Google Shopping shows a bar with similar products from different websites, giving users the chance to compare offers instantly.
YOUTUBE VIDEO CAMPAIGNS
Video ads shown on YouTube before, during or after a user plays a video of their choice, depending on its topic.
Videos capture people's attention far more than any other type of information or content. They can convey and evoke emotions in viewers, speeding up engagement with the brand.
REMARKETING CAMPAIGNS
Remarketing ads are a form of online advertising aimed only at people who have already visited your website. The aim is to make an impact more than once on someone who has already shown interest in the product.
Ever felt "followed" by ads for a product or service you've searched for online? Suddenly, every site you visit starts showing banners and pop-ups for that product, such as flights, clothing or the new smartphone you've been dreaming of. It may seem like a coincidence, but it's actually remarketing at work!
People who return to your website a second time:
- Spend much more time on your website;
- View many more pages;
- Buy more and engage more with the brand;
- Become brand advocates.
ADVANTAGES OF GOOGLE ADS CAMPAIGNS
FOR YOUR BUSINESS
in a short space of time just by advertising on this platform.
Targeting
Audience targeting by search terms, language, country, region or distance from your business or store.
Cost per Click
You only pay when someone clicks the ad and visits the site or contacts your business. Excellent value for money.
Real-Time Optimisation
Adjust your ads at any time: remove keywords, raise an ad's bid, etc.
Cost Control
A daily campaign budget is set, and once it's reached, ads stop showing.
Return on Investment
You can know exactly how many people clicked the ads and how many of those clicks converted.
Detailed Reports
Statistics on the most searched keywords, those bringing the most visitors, all costs and the most effective ads, etc.
All Devices
Ads visible on every device your customers use, whether a desktop, laptop, tablet or mobile phone.
Context
Ads appear in the right place at the right time, in response to users' searches.
Free Awareness
Even when they're not clicked, Google Ads raise companies' awareness. At no cost.
