SEO AGENCY: SEO CONSULTING FOR BUSINESSES
Search Engine Optimisation (SEO) is one of the most important activities for making your website profitable, as it helps you rank well on search engines like Google, bringing more customers to you.
60%
of traffic goes to Google's top 3 results.
10x
search generates 10 times more sales than social media.
75%
of consumers ignore ads in search results.
28%
of local searches for a product or service lead to a purchase.
STAGES OF AN SEO PROJECT
Audit
Diagnosis and definition of the SEO strategy
- Which search terms do we want to appear for?
- Target countries and languages;
- Defining the keywords that matter to the business;
- Competitors: selection and benchmarking.
Setup
Implementing on-page and off-page SEO best practices
- Technical setup (Google Search Console, Google Analytics, Sitemap, robots.txt, canonical URLs, redirects, error pages, etc.).
Implementation
Best practices and SEO content marketing
- Content marketing;
- Meta tags / Open Graph tags;
- Google Business Profile management.
Monitoring
Monitoring and optimisation
SEO
- SEO monitoring and optimisation;
- SEO reports.
OUR SEO AGENCY SERVICES
At Ourview SEO Agency, we have a multidisciplinary team that includes several SEO consultants with extensive experience in SEO rankings, able to define and execute your marketing strategy. We're the ideal partner to build an SEO strategy for your business.
Did you know that around 97% of websites in Portugal are found through search engines like Google? More website visits increase the chances of a sale, so it's essential for Google to feature your business on the first page of search results.
1. Target audience research;
2. Keyword research;
3. SEO audit;
4. Technical SEO;
5. Content marketing;
6. Monitoring and optimisation.
TARGET AUDIENCE RESEARCH
Including online advertising in your digital marketing strategy is especially important if:
The first step in any of our projects is understanding who buys and how they buy, who our target audience is and how to identify them.
This lets us create the best strategy and content relevant to your audience's interests, problems and goals.
Depending on your goal of attracting more visits, enquiries or sales, your timing and your budget, we'll define the best SEO strategy for your website.
KEYWORD RESEARCH
Including online advertising in your digital marketing strategy is especially important if:
Our SEO consultants will help you get your website optimised for Google searches, with recommendations on the best keywords to attract visits.
As we learn more about your company and its goals, we'll build a strategy around the keywords your customers search for most. In this process, we classify each chosen keyword according to the consumer's buyer journey:
- top of the funnel: when the person doesn't yet know they have a problem, i.e. that they need a particular product or service;
- middle of the funnel: when the problem is known, but the person doesn't yet know the possible solutions;
- bottom of the funnel: when both the problem and the solutions are known and the person just needs to decide which brand and product/service to choose.
SEO AUDIT
Our SEO consultants plan and carry out optimisation strategies based on results analysis and SEO best practices. The audit will uncover issues preventing you from getting good visibility in Google's search results:
- Technical SEO issues;
- Site structure issues;
- On-page SEO issues;
- Local SEO issues;
- User experience issues;
- Content gaps and opportunities;
- Competitive market insights.
TECHNICAL SEO
The goal is to make pages faster, easier to navigate and indexable — the foundation for the rest of the SEO strategy to work. The main technical SEO topics are:
- Page speed;
- Mobile-friendliness;
- Crawl errors;
- Site structure;
- Images;
- Duplicate content;
- Structured data;
- Sitemaps;
- 404 errors;
- Uptime;
- Browser compatibility;
- Security (SSL);
- Indexing.
CONTENT MARKETING
Content marketing is one of the SEO strategies that helps increase a website's organic traffic. It lets a brand communicate directly with customers and potential customers.
The goal is to build customer loyalty by regularly producing and sharing content of real value that interests them.
Since one of search engines' criteria is to show users only the best-quality results, a content strategy has become a must for increasing website visits.
We develop content to drive relevant traffic to your website: e-books; infographics; blog articles; video transcripts; product descriptions; e-commerce category descriptions; news.
Our service covers everything from content creation to publishing it on your website. That way, you can focus on other areas of your business while leaving your website's content in the hands of SEO specialists.
MONITORING AND OPTIMISATION
Every action taken must be measured; it's the only way to know whether the proposed SEO strategy is working. To do this, we analyse the results to adapt the strategy and define actions that help improve your website's ranking.
Every month we'll present a report tracking the project's success indicators, so you can follow the progress of the SEO work. Based on the findings, we propose optimisations to improve results.
SEO (Search Engine Optimisation)
SEO Agency: Advantages
Every action taken must be measured; it's the only way to know whether the proposed SEO strategy is working. To do this, we analyse the results to adapt the strategy and define actions that help improve your website's ranking.
Every month we'll present a report tracking the project's success indicators, so you can follow the progress of the SEO work. Based on the findings, we propose optimisations to improve results.
What is SEO?
SEO (Search Engine Optimisation) is an advanced way of promoting a website by strengthening keywords related to the products, services or information presented on it.
Through SEO techniques we can increase the number of people visiting your website (real people genuinely interested in what you offer) and, as a result, increase your number of customers and sales.
On its own, a website isn't enough if no one visits it – that is, if it isn't optimised. When you search for a product and/or service, do you usually go beyond the first page of Google? If so, you belong to the small group of just 2% of people who do.
Stand out from the competition.
