FACEBOOK ADS MANAGEMENT
Managing Facebook ads is more than following a trend: it's seizing a great business opportunity.
It's an essential tool for anyone who wants to reach new audiences, make their brand known and get more engagement.
WHAT IS FACEBOOK ADS?
Facebook Ads is Facebook's paid advertising platform, whose main feature is the wide variety of possible ad formats. It lets you boost posts, for a fee, so your content reaches more people, going beyond the reach Facebook offers organically, i.e. for free.
94%
of Portuguese people have a Facebook account.
67%
of Portuguese people follow public figures on social media.
62%
of Portuguese people follow brands on social media.
87%
of Portuguese people regularly watch videos on social media.
STAGES OF A FACEBOOK ADS CAMPAIGN
Goals
It's important to know what the goals are, as they will determine the type of ad to create.
Audience
Understanding the demographic profile, interests and problems to be solved will help target campaigns and optimise results.
Create Campaign
Facebook divides campaign objectives into 3 main areas:
- Awareness: people most likely to remember the ad they saw;
- Consideration: when we're looking for some kind of engagement from the audience;
- Conversion: conversions on the website, whether sales, sign-ups, leads or visits to a physical location.
Quote
Set the daily budget and campaign duration: it can start immediately or have a start and end date.
Create Ads
Ad images and copy are also key to the campaign's success, getting the message across objectively while standing out among posts from our target audience's friends.
Monitoring and Optimisation
Tracking indicators and making small adjustments and improvements to optimise results.
WHAT CAN YOU EXPECT FROM OUR FACEBOOK ADS CONSULTING?
- Complete management of your business's Facebook ads;
- Creating new campaigns or managing existing ones;
- Full setup of regions and demographics;
- Creating new ads using your images or royalty-free images;
- Writing ad copy;
- Monthly results report.
HOW DO WE MANAGE FACEBOOK ADS CAMPAIGNS?
Setting goals together with the client
Brand Awareness; Reach; Traffic; Engagement; App Installs; Video Views; Lead Generation; Conversions; Catalogue Sales; Store Visits.
Audience analysis
We study the market niche in which your company/brand is positioned. We then identify your target audience so we can create campaigns that are as optimised as possible.
Campaign targeting
Campaigns can be targeted by demographic and geographic area, so ads can appear by city, gender or age. We draw up a content plan so ads are shown to users who really have interests related to your company's products/services.
Managing Facebook campaigns and ad sets
Ad copy and images; Ad scheduling; Optimising Remarketing campaigns.
Monitoring and reports
Conversion tracking setup; Ongoing account management and improvement, always using not only best practices but the very latest ones; Monthly performance reports.
BRAND AWARENESS
This type of campaign aims to deliver your ads to an audience more likely to pay attention and increase awareness of your brand. The goal isn't to sell, but to make the brand known.
It lets advertisers find the audiences most likely to remember their ads. The more often someone sees an ad, the greater the chance they'll remember it.
REACH
The goal of this type of ad is to deliver the campaign to as many people as possible at the lowest possible cost. Again, the goal isn't to sell, but to make your brand or product known.
TRAFFIC
This is one of the most widely used campaign types on Facebook Ads. Its goal is to send people to your website or blog. The metric for these ads is always cost per click. Campaigns are optimised for clicks, and the goal is to generate more traffic at a lower cost.
ENGAGEMENT
With this marketing objective, you can create ads designed to generate engagement, increase your page likes or increase event responses.
APP INSTALLS
This option is for those with iOS or Android apps who want to increase the number of people using them. This objective lets you advertise apps and considerably increase their downloads.
VIDEO VIEWS
This objective is about generating views for videos uploaded to your Facebook page. Advertising on Facebook with video is extremely effective, and the cost per view is very low.
LEAD GENERATION
With this marketing objective, we can create Facebook ads to generate leads and form sign-ups, which you can later work on with email marketing or other forms of communication.
CONVERSIONS
Sending customers – not just visitors – to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.
Generate conversions on your website, whether sales, sign-ups, leads, etc. Any conversion goal set on the website can be measured by Facebook ads using this marketing objective.
CATALOGUE SALES
This option is especially interesting for e-commerce businesses, as it lets you upload your entire product catalogue to Facebook and then advertise with the goal of generating sales from it, including advanced options such as dynamic product remarketing.
STORE VISITS
This marketing objective only makes sense for local businesses. It lets you run ads that attract more people in the area around your local business to visit it.
ADVANTAGES OF FACEBOOK ADS MANAGEMENT
Reach
Local, regional, national or worldwide: you can reach millions of internet users.
Targeting
We can show your ads only to specific groups of people, by age range, profession, location, gender and interests, matching your target audience's profile.
Information Retention Rate
As social media is used so frequently, ads will be seen several times by the same person, which is excellent for new or little-known businesses.
Branding
Seeing the ads creates value for businesses in terms of brand awareness, even if the ads aren't clicked.
Lower Costs
With good audience targeting, advertising on Facebook comes at prices that will pleasantly surprise you.
Speed and Flexibility
Social media advertising is great for promoting events and promotions, for example.
Mobile Users
Social media mobile apps are used intensively on smartphones.
Complete Reports
We have real-time access, at any moment, to data on how the campaign is performing.
Variety of Ads
Promote the page to generate more connections; boost one of your posts, promote specific offers or advertise an external link to drive more visits to a particular site.
Attract Potential Customers
Easily build a bond with your customers and get them to like your page, keeping your brand front of mind for potential consumers.
Remarketing
Show users products they've already viewed on your site and offer them again more attractively in their Facebook news feed.
Increase Sales
We can encourage people to buy by showing them products based on the interests they expressed on our site. We can also offer promotions to encourage people to buy more online.
