FACEBOOK PAGE MANAGEMENT
Creating, Optimising and Managing Facebook Pages, in line with the goals you want to achieve for your business.
Through a presence on Facebook, businesses can attract people with specific interests in their brand and build a community where their "fans" can interact with each other and with the company itself.
WHY A FACEBOOK PRESENCE MATTERS FOR BUSINESSES
Social media is increasingly a platform for reaching your target audience and showing them the products and services businesses offer.
94%
of Portuguese people have a Facebook account.
67%
of Portuguese people follow public figures on social media.
62%
of Portuguese people follow brands on social media.
87%
of Portuguese people regularly watch videos on social media.
FACEBOOK MARKETING BEST PRACTICES
Create a business account instead of a personal profile
A very common mistake in Facebook Marketing is using personal profiles to promote businesses.
Complete the page information
Once you've created the page, it's important to fill in the information about your business, especially the bio.
Attractive profile and cover images
Profile and cover photos are the elements that grab visitors' attention most, at least at first glance. So it's essential that they're high quality and attractive.
Customise the page URL
It's much easier to promote the page when it has a friendly, customised URL with your brand.
Creative posts
Facebook is a very active and visual social network: at any moment, countless posts are competing for users' attention. Using creative, impactful posts is a good way to attract people and draw attention to your message.
Integrate Facebook with your website
Adding follow buttons for your page in strategic areas of your website and share buttons on your latest blog articles extends the page's reach to your site.
Tag other people/pages
When partnering with other companies, mention them in a Facebook post. Interaction between two brands is always interesting in terms of exposure, as your page will be discovered by a potentially new audience.
Reply to every comment
Every comment on your page deserves an appropriate reply. It shows someone is there, paying attention to fans' reactions and opinions.
Run contests
User-generated content is always a great way to increase engagement and win new fans. In many cases, this content goes viral and spreads quickly.
Pin important posts
Do you have a post that deserves to stay in the spotlight longer than usual? Just pin it to the top of your profile. That way, your most important message can be found by everyone who visits the page.
Find the best times to post
Timing is everything on social media, and knowing when your followers are online is a big help in determining the best times to post.
Posting frequency
Posting too little can mean most of your content goes unnoticed, while posting too much can tire your followers. The ideal is to find the balance, so your content reaches as many people as possible without wearing out the brand.
Boost strategic posts
It's worth promoting strategic posts that need maximum reach, such as product announcements or lead magnets (like ebooks and webinars).
Analyse Facebook Insights
Facebook Insights is Facebook's analytics tool, letting you analyse how your page is performing with users.
FACEBOOK PAGE MANAGEMENT
Your social media presence is essential to stand out from your competitors and win more and more customers. Because of its universal reach, our team focuses especially on managing Facebook pages.
- Creating and customising your company's Facebook page;
- Design and adaptation of cover, logo and posts;
- Welcome page and tab customisation;
- Running promotions, offers and discounts;
- Monthly results report.
CREATING AND CUSTOMISING FACEBOOK PAGES
A Facebook page has several features and customisation fields depending on your company's business. To optimise it properly, all fields need to be filled in well so your page is found and stands out from the rest.
Count on our extensive experience managing business pages. From customising the page URL and call-to-action buttons to setting up your company's contact details, offers and promotions, events, reviews and many other settings. Put your company's page customisation in the hands of professionals.
CONTENT CREATION
Having a professional Facebook page takes more than posting the occasional update. It requires a strategy and a posting schedule: if your page isn't active, don't expect any return.
Count on our team to manage and create content, whether image posts, videos, animations, promotions, events, etc.
ADVERTISING AND ADS
Reach your target audience to generate more sales. We target your Facebook ads by location, age, profession, interests, tastes, etc.
- Increase your page's fans/followers;
- Increase engagement with and views of your posts (products/services);
- Increase traffic to your website or online store;
- Show ads to people who recently visited your website.
ADVANTAGES OF
ADVERTISING AND ADS
ON FACEBOOK
Reach
Local, regional, national or worldwide: you can reach millions of internet users.
Targeting
We can show your ads only to specific groups of people, by age range, profession, location, gender and interests, matching your target audience's profile.
Information Retention Rate
As social media is used so frequently, ads will be seen several times by the same person, which is excellent for new or little-known businesses.
Branding
Seeing the ads creates value for businesses in terms of brand awareness, even if the ads aren't clicked.
Lower Costs
With good audience targeting, advertising on Facebookcomes at prices that will pleasantly surprise you.
Speed and Flexibility
Social media advertising is great for promoting events and promotions, for example.
Mobile Users
Social media mobile apps are used intensively on smartphones.
Complete Reports
We have real-time access, at any moment, to data on how the campaign is performing.
Variety of Ads
Promote the page to generate more connections; boost one of your posts, promote specific offers or advertise an external link to drive more visits to a particular site.
Attract Potential Customers
Easily build a bond with your customers and get them to like your page, keeping your brand front of mind for potential consumers.
Remarketing
Show users products they've already viewed on your site and offer them again more attractively in their Facebook news feed.
Increase Sales
We can encourage people to buy by showing them products based on the interests they expressed on our site. We can also offer promotions to encourage people to buy more online.
