CONTENT MARKETING
Content Marketing means producing highly relevant content for your target audience, to help answer their questions, attract potential customers or simply make you an authority on a given topic.
3.8 million
searches are made on Google every minute.
85%
of clicks from a search go to organic links.
3x
more leads than paid search advertising.
62%
lower cost than traditional marketing.
ADVANTAGES OF CONTENT MARKETING
Increases
your website traffic
Producing relevant content is the best way to get your site onto the first page of Google, where your audience will always find it
Builds brand
awareness
Content production helps more people recognise your brand and learn about the products and/or services your company offers.
Increases brand engagement
While brand awareness increases the number of people who know and have a positive perception of your brand, engagement aims to build a close, ongoing relationship with a more select audience.
Educates
the market
Produce content that answers customers' questions and teaches them everything they need to know to make the buying decision themselves.
Generates
more
sales
Increasing sales through content marketing means focusing content production on guiding potential customers (leads) through the whole buying process and preparing them to decide.
Boosts
lead generation
Content attracts visitors to your site. But without information about them, you can't send the right content to turn them into opportunities and put them in touch with a salesperson.
Increases
lifetime value
Every business owner knows it's cheaper to sell again to an existing customer than to bring in a new one. A content strategy with this goal is far more profitable because it keeps customers connected to your brand.
Reduces Customer
Acquisition
Cost
If winning a new customer is cheap, the revenue they generate covers the costs incurred and still makes a profit. That's why every company aims to keep its customer acquisition cost as low as possible.
What is Content Marketing?
Content Marketing is a marketing strategy focused on creating and distributing relevant content (such as articles, ebooks and social media posts) without explicitly promoting the brand. With Content Marketing, a company helps its target audience solve their problems and positions itself as an authority on the subject.
The power of Content Marketing shouldn't be underestimated. With consumers increasingly researching and making decisions online, content is the best way to reach, engage and influence them.
Content marketing is the foundation of successful inbound marketing, engaging and educating potential customers throughout the buying decision process.
Content marketing is essential for building customer relationships, working to attract and retain their interest by consistently giving them the answers they're looking for.
Content Strategy
Knowing who we're writing for and which topics are most relevant is essential to attract buyers to your brand.
Our content strategy process defines your customer profile, keyword strategy and a content plan. This lets us generate content that attracts new visits and leads to the site.
Our team of specialists takes a data-driven approach, using audience perceptions of your business, industry, competitors and keyword research to create a targeted, tailored content strategy.
Content Creation
A well-built, functional website needs content that works hand in hand with organic search.
Well-written, informative, actionable website content can help keep users browsing and taking the actions needed for lead generation and conversions.
We make sure your website content is aligned with your tone of voice and represents your brand values. We understand that website content must resonate with your audience to drive action.
Our content creation service is tailored to match your content requirements. We can create pages for a new site or, if you already have one that needs optimising for organic search, we create keyword-focused content, complete with clear, eye-catching headings to improve the user experience on every page.
Corporate Blog
A corporate blog is one of the best tools for attracting users to your website and engaging with them. Our corporate blog service ensures your blog is constantly updated with fresh, exclusive and inspiring content.
We can help with every aspect of blog content production, including developing a solid strategy with buyer personas, creating a content calendar, identifying compelling topics, writing blog articles, optimising content for SEO, adding images and other design elements, and adding eye-catching titles and publishing.
We create blog content optimised for human readers as well as search engines. We also promote blog articles across all your other channels (social media, paid advertising and email marketing).
SEO (Search Engine Optimisation)
You can have the best website and content in the world, but if it doesn't appear on search engine results pages, it won't be effective. We create content for websites and blogs that aligns perfectly with your SEO strategy and helps users find your site through search engines, without sacrificing readability.
A good keyword strategy, applied consistently across all your content and your site, has the power to scale your results. We optimise every blog article to align with your keyword strategy, making sure your brand ranks for attractive, relevant keywords that can draw visitors to your site.
Content marketing and search engine optimisation always go hand in hand. Search engines rely on relevant content to crawl your site and place your business among the top results at the moment users search for what you offer.
Content promotion
Creating excellent content is only the beginning – to make sure it reaches as many people as possible, it needs to be promoted.
Since time has been invested in creating relevant, informative content, we can't let it go unnoticed. That's why we identify the best platforms to distribute the content and reach your target audience effectively.
We promote your content organically and through paid campaigns to maximise its visibility. This can be done through search, social media, paid advertising and remarketing.
Analysis and Monitoring
Great content is always working to bring in more potential customers, and so are we. After publishing, we monitor the content to analyse what works and what doesn't, and how we should adjust our content strategy to get better results.
Every month you'll receive a report from us detailing the results of our content strategy. It provides not only current data but also our analysis and suggested "next steps".
Content Marketing is essential not only for the organic traffic it generates, but above all for the perception it creates among your audience.
