WEB ANALYTICS
WHAT WILL YOU LEARN FROM OUR WEB ANALYTICS SERVICE?
- Where the people visiting your website come from;
- Which pages are visited most/least and which ones make people leave;
- How many visitors reached the site through your online advertising, a newsletter or social media;
- Which search terms led people to your website;
- How many people view the site on a smartphone or tablet.
You'll get the answers to these and many other questions with Google Analytics, a tool that provides essential statistical information so you can analyse and optimise your website's performance, regardless of the tactic used to attract visitors (SEO, online advertising, email marketing, social media management).
GOOGLE ANALYTICS INSTALLATION AND SETUP
Installing Google Analytics is free and easy. But if you choose our web analytics service, we don't just install it, we configure it to your needs so you can make the most of its potential:
- Define conversions to achieve on your website and check whether they're met;
- Create paths towards those goals and see on which pages visitors enter and leave the site;
- Track specific micro-conversions you want users to complete (for example, filling in a form);
- Assess the contribution of each of your digital channels to your sales/conversions.
ADVANTAGES OF WEB ANALYTICS
Overall website quality
Your business needs a realistic view of how the website is performing, with access to relevant metrics to assess its overall quality.
SEO Strategy
Since you'll have access to real data such as clicks and impressions, the most active keywords can be optimised, significantly improving your click-through rate.
Ecommerce
Find out how your online store is performing, which products are most sought after, conversion rates, abandoned cart audits, etc.
Audience
Targeting
If you want to personalise your message to potential customers, you need more information about them. Where do they come from? Which pages did they visit? This lets you fine-tune your audience targeting.
Content
Strategy
To assess the quality of the content being produced, it's essential to analyse how users interact with it. This lets you create a personalised experience for each user.
Campaigns:
Online Advertising
Measure the results of online advertising campaigns, see which ones perform best, the target audience profile, bounce and conversion rates to measure what works, among other goals and metrics.
GOOGLE ANALYTICS
IMPLEMENTATION STAGES
Installation and Setup
Google Analytics installed and configured around your goals. Integration with Google Ads.
Data collection
Data collection and processing.
Analysis and Reports
Analysis and interpretation of information. Monthly performance reports on the website and campaigns.
Optimisation
Performance optimisation.
