SOCIAL MEDIA MANAGEMENT
Today, social media is the best way to stay connected with your current and future customers.
Fewer and fewer businesses can thrive outside social media. You need to get closer to your audience through a well-planned social media management strategy to increase your business's online presence.
95%
of Portuguese people log in to a social network at least once a day
93min
is the average time Portuguese people spend on social media each day
1/3
of users have already bought something on social media
89%
the smartphone is the most used device for accessing social media
STAGES OF A SOCIAL MEDIA
MANAGEMENT STRATEGY
Results Analysis and Benchmarking
We analyse your social media, your community, the quality of the traffic generated to your website and the social activity of your competitors.
Strategic Plan Development
Defining personas and mapping the content to be developed to achieve the strategy's goals, with budgets and deadlines set for each task.
Performance Reports
Our reports transparently present the results of the actions on your social networks, both organic and paid.
Results Optimisation
By constantly monitoring published content and active campaigns, we can optimise them to improve the results achieved.
ADVANTAGES OF SOCIAL MEDIA MANAGEMENT
- Getting to know our audience;
- Brand awareness;
- Instant feedback;
- A channel for interacting with customers;
- Content sharing that drives word of mouth;
- An opportunity to turn followers into customers;
- More visits/qualified traffic to your website;
- Promoting the company's values and products/services;
- Expanding our audience by finding new potential customers;
- Improves your website's search engine ranking (SEO);
Facebook is the world's largest social network. It lets your business reach a huge number of people and target your audience by their main interests, as well as age, gender, profession, etc.
On Facebook you can also make the most of your content, as the platform supports images, text, videos and GIFs. This allows for dynamic content that can increase engagement and conversion rates. Boosting your posts is essential to get your content seen and reach more users.
On Instagram , the focus is on photos and, nowadays, everyday moments shared through stories. Anyone who thinks this can't be positive for businesses is mistaken. After all, consumers love seeing behind the scenes and everything that goes on behind a brand
Using hashtags significantly increases the reach of your Instagram posts. The only drawback is that the network doesn't allow links in posts. Stories should be used to present ads and brand news and to bring consumers closer through polls and quizzes they can interact with.
LinkedIn is a corporate social network. Entirely focused on the professional world, it has high potential for generating business and strengthening brands. That's why it's essential for your company to be there.
Through your content, users can see your company's authority. Your company should engage with potential customers and use the tools available to analyse competitors and build its strategies on the network.
YOUTUBE
YouTube is the second-largest social network and also a powerful resource for businesses. Producing videos certainly takes more work, but the potential reach is very high, as you can share your videos on other platforms.
It's important to tailor your content to your audience. Interviews with industry professionals, client testimonials, event coverage, product launches and how-to tutorials are just some ideas for good content that converts into engagement.
Thanks to its great communication potential, WhatsApp is considered one of today's leading social networks. For businesses, it launched the Businessversion. In this version, the app makes it easier to interact with potential customers and provides tools to automate, organise and automatically reply to incoming messages.
You can edit the business profile and show important information such as location, other contact details and website. There are also statistics showing how many messages were sent, delivered and read. You can also use the status feature to promote your products/services.
YOUR BUSINESS WHERE THE PEOPLE ARE
What is
Social Media?
Social networks are online platforms that connect people according to their interests and values. This can happen online (where the concept became best known), but also offline, as with organisations that champion a common cause.
Since the very beginning, social networks have been about relationships between people who share common interests, whether religious, political, emotional or family ties.
Six Degrees, launched in 1997, is considered the first social network where people could create a profile and interact with other users.
But it was with the creation of MySpace in 2003 and Facebook in 2004 that social networks became a trend.
Over the years, businesses began to see the value of interacting socially with their target audience online and started using social media to expand their reach, connect with their audience and strengthen their marketing efforts.
Social Media Management:
what is it?
As the name suggests, managing social media means monitoring what happens on each network in order to keep your pages or profiles in good shape and achieve your goals, which most of the time means attracting more customers to your business.
Social media management is a set of daily actions carried out not just to promote your business, but above all to engage users and build their loyalty.
When well managed, social media helps build stronger brand positioning, establishing a relationship of trust between the company and its customers and turning communication into a powerful digital marketing tool.
We need to create content that interests our followers and keeps them connected to the brand, encouraging their participation and feedback. That's where social media management becomes so important. Count on our team of specialists to build loyalty, increase awareness and get closer to your customers.
ON SOCIAL MEDIA!
