LINKEDIN ADS MANAGEMENT
LinkedIn is the largest corporate social network there is, created precisely to connect professionals around the world. Find out how to increase your company's visibility on this social network.
Geared towards the professional world, it's a way to strengthen your brand within your industry. LinkedIn Ads is the ideal channel for anyone who wants to communicate and create new business opportunities.
WHAT IS LINKEDIN ADS?
Like other social networks, LinkedIn also has a tool for creating and managing ad campaigns for a specific audience within its platform: LinkedIn Ads. It lets you boost your content and reach your audience through ads made up of text, images or videos, which can appear in the feed.
50%
of social traffic to B2B websites, and it's considered the most credible source of content.
92%
of Fortune 500 companies use LinkedIn.
40%
of LinkedIn users log in to their account every day.
277%
more effective at generating leads than Facebook and Twitter.
STAGES OF A LINKEDIN ADS CAMPAIGN
Goals
It's important to know what the goals are, as they will determine the type of ad to create.
Audience
Targeting your ads is essential. If your products or services are for a specific audience, this can help increase conversions — the more relevant the targeting, the more clicks we'll get.
Create Campaign
There are seven ad formats: Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, Programmatic Display Ads, Video Ads and Carousel Ads. The three most used are:
- Sponsored Content
- Sponsored Messaging
- Text Ads
Quote
Set the daily budget and campaign duration: it can start immediately or have a start and end date.
Create Ads
Ad images and copy are also key to the campaign's success, getting the message across objectively while standing out among the posts in our target audience's feed.
Monitoring and Optimisation
Tracking indicators and making small adjustments and improvements to optimise results.
WHAT CAN YOU EXPECT FROM OUR LINKEDIN ADS SERVICE?
- Complete management of your business's LinkedIn ads;
- Creating new campaigns or managing existing ones;
- Full setup of job titles and industries;
- Creating new ads using your images or royalty-free images;
- Writing ad copy;
- Monthly results report.
ADVANTAGES OF
LINKEDIN ADS MANAGEMENT
PROMOTE PRODUCTS AND SERVICES
As well as posting on the company profile itself, we can interact with other users, especially those who leave a recommendation for the brand.
ANALYSE THE COMPETITION
Benchmarking is very important: watching your competitors' moves is a valuable way to learn from them (both the good and the bad) and to define the next steps of your strategy.
GENERATE ORGANIC TRAFFIC
You can drive organic traffic to your website through SEO-optimised copy, whether in the page description or in articles, which people can find through searches on Google and on LinkedIn itself.
BRAND POSITIONING
One of LinkedIn's big advantages is using the platform to work on branding and share content through articles, videos and images, showcasing the values you stand for.
STRENGTHEN TIES WITH CLIENTS AND PARTNERS
LinkedIn is a networking-focused social network, so businesses can and should make the most of this. They should use it to get closer to clients and partners.
EXTEND YOUR BRAND'S REACH
Don't forget that LinkedIn is a social network, so it's one more opportunity to show up and be remembered, keeping your brand in potential customers' minds.
LINKEDIN ADS: TYPES OF AD FORMATS
TEXT ADS
To drive traffic to your website, Text Ads are a good solution. These ads have external links and are positioned in the sidebar.
It's LinkedIn's oldest ad format, with one of the best ROI (return on investment) rates.
SPONSORED CONTENT
With this format, you can increase your content's reach on LinkedIn, as well as engagement with posts in the news feed.
One of the advantages of this format is that sponsored content creates greater visual impact.
SPONSORED MESSAGING
Another interesting way to advertise on LinkedIn is sponsored messaging, or Sponsored InMail, where private messages are sent to the users we want to reach.
What sets this ad apart is the ability to personalise messages, establishing a direct dialogue with the potential customer.
