WHATSAPP MARKETING
Thanks to its ease of use and its huge number of active users, it's considered an efficient communication tool between brands and consumers.
WhatsApp Marketing is a strategy in which businesses use this app to increase their reach and build relationships with their audience.
WHATSAPP BUSINESS: THE RIGHT TOOL FOR MARKETING ON WHATSAPP
WhatsApp itself creates ways for businesses to communicate with their customers. In January 2018 it launched WhatsApp Business, a version of the app focused on businesses. WhatsApp Business was designed with extra features beyond the standard app, to streamline the relationship between brand and consumer and keep the tool secure for those who use it.
There's no denying that WhatsApp is a powerful tool — not just for users to talk to each other, but also for businesses communicating with their customers. Get in touch with us to find out the best way to make the most of all these features and build relationships with your customers effectively.
77%
use this channel to ask questions and request information.
65%
choose to receive technical support;
61%
like receiving promotions.
54%
buy products and services.
HOW TO BUILD A GOOD WHATSAPP MARKETING STRATEGY?
Personalised messages
The app was designed for conversations between people. We should establish personal contact with the consumer, sending personalised messages whenever possible — ideally using the contact's first name.
Connect with existing customers
We recommend using the app to connect with users who are already your customers and who have given permission to receive messages — by filling in a form on the website or adding your WhatsApp number themselves.
Avoid too many messages
Communicate without being intrusive. Try to be objective and let the customer lead the conversation.
Provide customer support via WhatsApp
One way to strengthen your relationship with your audience is to answer questions and provide other support through WhatsApp. Instead of making customers call a call centre and wait on hold, you can offer a faster, simpler and more pleasant service.
Multichannel strategy
Choose the right channels and connect them powerfully so your communication is consistent across every channel.
Sell directly through WhatsApp
To let customers buy directly through WhatsApp, we can provide a product catalogue (PDF file, landing pages or even an online store) so they can choose what they want.
Strategic planning
Planning your actions is essential in any digital marketing strategy — and WhatsApp is no exception. It ensures your brand only gets in touch when appropriate and that your communication respects the customer's space.
Invest in after-sales
After the customer makes a purchase, follow up by asking whether they were well served, whether buying the product was a good experience and whether the item arrived in good condition.
Communicating on WhatsApp
When your customers get in touch or reply to a message you've sent, it's important not to keep them waiting and to respond as quickly as possible. A good practice is to use a dedicated phone and number for WhatsApp communication.
Explore WhatsApp Business features
WhatsApp Business offers businesses a range of options, such as broadcast lists, customer labels and much more. It's important to learn more about this tool and explore all its features, as it's essential for marketing on WhatsApp.
ADVANTAGES OF WHATSAPP BUSINESS
FOR YOUR BUSINESS
Communicating quickly and directly with customers is increasingly a necessity, which is why WhatsApp Business is a messaging app worth considering to give your business a boost.
Developed for small and medium-sized businesses, WhatsApp Business is a way to reach customers through a familiar tool, as it's an app everyone uses every day.
- Send messages to different users at the same time;
- Higher conversion than other communication channels;
- Speed of communication with customers;
- Better customer support and after-sales;
- High message open rate;
- Direct contact with the customer;
- Statistics for analysis;
- Reach and familiarity – the app reaches all ages;
- Versatility in the types of content you can use;
- Non-intrusive communication: on WhatsApp, the user chooses when they want to talk.
STILL HAVE QUESTIONS?
WHATSAPP MARKETING FAQ
WhatsApp Business is the business version of the messaging app. Through it, companies communicate with their customers, sharing services/products and other information via the app.
The business version of the app offers a set of features that set it apart from other chat apps, such as a business profile, statistics, company details, message automation and customer labels.
The main advantages of WhatsApp Business are: standardised, organised customer service, a higher likelihood of conversion, showcasing your services in the app and personalised service.
There are different ways to do it. Some options are:
- Create a group to talk about your products.
- Create a group to talk about topics related to your product.
- Send targeted promotions.
Send information about products and news only to people who have asked for that type of communication. Create an appealing image and a short, catchy description in a relaxed tone. Don't forget to encourage the user to take action.
Create promotions and send them only to people who have asked to receive this type of communication and who will enjoy hearing news about your business. Don't spam: only message people who have asked.
