INSTAGRAM ADS MANAGEMENT
Managing Instagram ads is more than following a trend: it's seizing a great business opportunity.
It's an essential tool for anyone who wants to reach new audiences, make their brand known and get more engagement.
WHAT IS INSTAGRAM ADS?
Instagram is a fast-growing network that attracts a younger audience. It's all about sharing images and videos, where the visual side is essential. On Instagram, posts get 10 times more engagement than on Facebook. Advertising on the network uses the Facebook Ads platform, one of the most widely used tools in Digital Marketing strategies.
- do you want more clicks and conversions?
- do you want to increase your brand's visibility on this social network?
- do you want more visits to your website?
- are you looking to reach people nearby or further away?
73%
of Portuguese people have an Instagram account.
70%
remember seeing ads on social media.
62%
of Portuguese people follow brands on social media.
87%
of Portuguese people visit social media several times a day.
STAGES OF AN INSTAGRAM ADS CAMPAIGN
Goals
It's important to know what the goals are, as they will determine the type of ad to create.
Audience
Understanding the demographic profile, interests and problems to be solved will help target campaigns and optimise results.
Create Campaign
Facebook divides campaign objectives into 3 main areas:
- Awareness: people most likely to remember the ad they saw;
- Consideration: when we're looking for some kind of engagement from the audience;
- Conversion: conversions on the website, whether sales, sign-ups, leads or visits to a physical location.
Quote
Set the daily budget and campaign duration: it can start immediately or have a start and end date.
Create Ads
Ad images and copy are also key to the campaign's success, getting the message across objectively while standing out among posts from our target audience's friends.
Monitoring and Optimisation
Tracking indicators and making small adjustments and improvements to optimise results.
WHAT CAN YOU EXPECT FROM OUR INSTAGRAM ADS CONSULTING?
- Complete management of your business's Instagram ads;
- Creating new campaigns or managing existing ones;
- Full setup of regions and demographics;
- Creating new ads using your images or royalty-free images;
- Writing ad copy;
- Monthly results report.
ADVANTAGES OF
INSTAGRAM ADS MANAGEMENT
BRAND AWARENESS
Instagram is increasingly a channel for your brand's voice. Become known and recognised where your customers spend most of their time online.
INTERESTS
Reach people based on interests such as the apps they use, the ads they click and the accounts they follow.
BRAND AUTHORITY
Every mention of your brand creates a wave of influence that works very much like traditional "word of mouth".
INCREASE CONVERSIONS
Every post is a new opportunity to generate conversions. It's work that brings you more results.
IMPROVE SEO RANKING
It improves organic search engine rankings and is also an excellent way to drive visits to your website.
BUILD CUSTOMER LOYALTY
As we build a relationship with our customers, we grow our community.
BRAND CLOSENESS
By giving our brand a personality, we create real connections that generate online conversions.
DEMOGRAPHICS
Narrow your target audience based on information such as age, gender and language.
LOCATION
Target users based on geographic areas, such as cities or countries.
CUSTOM AUDIENCES
Advertise only to our customer database through their email addresses or phone numbers.
WHICH TYPES OF
INSTAGRAM ADS
CAMPAIGNS SHOULD YOU INVEST IN?
STORIES ADS
Complement your feed content with Instagram Stories ads. Connect with the more than 500 million accounts using stories every day.
IMAGE ADS
Tell your story in a creative, beautiful and simple image. Images can be in portrait or landscape format.
VIDEO ADS
Get the same visually striking quality from video ads, with the power of sight, sound and motion. You can share videos of up to 60 seconds in portrait or landscape format.
CAROUSEL ADS
A carousel is a set of two or more photos and/or videos, up to a maximum of 10 cards per ad. Add a layer of depth to campaigns where people can swipe to see more photos or videos in a single ad.
COLLECTION ADS
Use a collection to inspire your audience visually and help them discover, browse and buy products. Through video, images or both, tell an integrated story focused on a product or lifestyle.
