SEO AUDIT
If you're not happy with your website's performance, if it's hidden on the last pages of Google or simply nobody finds it, you probably need an SEO audit.
The information gathered during the audit lets our team make precise, important recommendations for your site and its current situation.
WHAT IS AN SEO AUDIT?
An SEO audit is the process of analysing how well your web presence aligns with best practices – it's the first step towards a good implementation plan with measurable results.
An audit is a standard procedure that should happen regularly – it's essentially your website's "health check".
Validating an SEO strategy is a very important task. If your website's SEO implementation isn't audited, it probably won't get the expected number of clicks.
With a digital marketing agency specialising in SEO, you can put together an action plan to restructure your site. Auditing an SEO strategy ensures your site gets the best SEO services and practices.
Often, even though keyword analysis has been done, there's relevant content and the site is well structured, it still gets no visits and doesn't appear in Google's top organic results.
This can happen because your SEO practices aren't in line with current best practices. That's why it's essential for your SEO strategy to be reviewed by a good digital marketing agency specialising in SEO audits.
How does an SEO Audit work?
Keywords
We analyse your competitors' keywords, your industry and the words your customers use when searching for the services or products you provide. This audit is essential to secure top positions.
Website Content
We audit every content page on your site, checking whether the content is current, relevant and unique and whether it's strategically optimised to rank well in search engine results.
Crawling
We check how the website is crawled and suggest actions to ensure search engines discover and index all relevant content, and that the pages indexed are the ones that really add value.
Sitemap
Sitemaps help search engines find and index the site's most important pages. We'll help you understand which pages those are and how your sitemaps should be structured for the different types of content on the site.
Robots.txt File
We check your site's robots.txt file to make sure it gives the right crawling directives, so important pages are crawled and indexed and irrelevant pages are excluded.
URL Canonicalisation
Properly recognising the site's URL is very important for search engine visibility, and one of the factors that helps the algorithm understand your brand's authority and relevance.
Site
A good website URL structure should follow several best practices. Find out whether your site follows them and, if not, our SEO auditors will explain how to fix it.
Internal links
Internal links are used not only to navigate the website but also to help search engines discover content and pass on authority. In this SEO analysis, we audit your internal link structure and suggest improvements.
External links
One of the most important factors in Google's algorithm is the quantity and quality of external links. We audit your backlink footprint, looking for anomalies, and suggest the best solutions to fix them.
Semantic Markup
Using schema with microdata in a website's HTML to declare specific elements helps search engines better understand what your content means. We analyse your pages to find opportunities to use semantic markup.
Images
Images offer an excellent opportunity to gain visibility and additional organic traffic through image and universal search results. In our SEO audit we detect problem images and suggest fixes.
Videos
Videos also offer an excellent opportunity to gain visibility and additional organic traffic through video or universal search results. We assess the site and recommend video best practices, maximising impact and reach on search engines.
Titles
The page title is the most important on-page SEO element (after the page's overall content). We list titles with issues and present the corresponding fixes.
Meta Descriptions
Although meta descriptions aren't a ranking factor, they're highly visible to users in search results (SERPs) and can affect click-through rate.
Site performance
Website performance has officially become part of Google's algorithm. In this SEO audit, we analyse everything that may slow the site down and present an improvement plan.
- Your website is the centre of your brand online. That's why it's important to run regular reviews to make sure everything is in order, and to make sure your site doesn't stagnate for long periods.
- That's why audits should happen regularly. We recommend auditing websites at least once a year, so your teams can fix critical issues as they arise.
- An SEO audit should cover the structural and content components that affect visibility on SEO. It should provide an overview of what's happening. Any important aspect left unassessed can lead to unnecessary or inappropriate recommendations.
- An SEO audit should be easy to understand. As the person responsible for your business, you'll see how SEO issues are affecting your goals and online revenue. Every recommendation should clearly take your broader business goals into account.
- An SEO audit is very important in the long-term process of positioning your brand online. It's a key stage in your company's digital performance.
WHY AN SEO AUDIT MATTERS
Our SEO audit services give your site a strong competitive edge in search results, increasing the relevance of your pages.
How much does an SEO Audit cost?
The cost varies depending on the type and size of the website, and is provided on request.
An SEO audit brings a huge return for your brand, fixing errors that are often easy to solve but, when they build up, can stop potential customers from reaching your website.
To start an SEO audit, all you need is a full-service digital marketing agency like Agência Ourview, with a specialist SEO team and recognition in the digital marketing market.
