LOCAL SEO
Local SEO is one of the great marketing opportunities in Portugal. Few businesses are investing in this technique yet, so it's easier for a business to stand out locally.
Like traditional SEO, which aims to make a website easier to find on Google, local SEO has the same goal, but focuses on so-called "near me" searches.
76%
of local searchers visit the business within 24 hours.
28%
of local searches for a product or service lead to a purchase.
46%
of all Google searches are looking for local information.
900%
growth in two years for "near me" or "nearby" searches.
ADVANTAGES OF LOCAL SEO
Increases visibility
in your area
For local searches, optimisation helps position your business among competitors in your area, increasing the business's online visibility. With more visibility, the business tends to become better known, receive more visits and enquiries and, as a result, get more real results.
Encourages
people to
take action
Search results carry intent and encourage action: people can contact the business, read customer reviews, see photos of the place and find out how to get there. If your business is optimised for local SEO, you can appear among the top positions and be more likely to be chosen.
Increases
local
authority
For consumers looking at Google search results, the links in the top positions seem more credible. When it comes to local searches, they show your authority in that area's market, as you stand out from your competitors.
Attracts
new
audiences
Local searches are also a way to discover new businesses in a city. People who may never have heard of your company can find it when searching for your line of business in the area they're visiting.
What is Local SEO?
Local SEO is the process of "optimising" your online presence to attract more business through relevant local searches. When someone searches locally for the solutions your company offers, it's vital that your brand appears among the top results. That's the main goal of working on Local SEO.
Google Business Profile (formerly Google My Business)
Google Business Profile is a tool that makes it easier for a business to be found on Google Search and Google Maps. Users can see information such as location, opening hours, products, services, photos and promotions.
By registering, you can improve your ranking and get a detailed profile shown to people who search. Google Business Profile is a free tool and essential to any local SEO strategy.
