SEO FOR ECOMMERCE
SEO is the process of improving visibility in search engines' organic (free) results.
It's free traffic, so the more clicks the better. The challenge is to appear in the results for as many keywords as possible.
SEO Strategies for Ecommerce
Keyword
research
To improve your online store's position on Google, start with keyword research. It's the foundation of any Ecommerce SEO strategy: it's impossible to optimise a product page without knowing which keywords are searched for most.
Site
architecture
An online store's internal structure is one of the factors that most influences purchase decisions, as well as being essential for its Google ranking. The structure and organisation of an online store shape the user experience. Categories and subcategories need careful planning so customers enjoy logical, simple and pleasant navigation.
Page
titles
Product page titles are one of the most important places for Ecommerce SEO, as Google needs to know what the page is about, and it's the first element users see in search results. It's also important to add some specific product details to the title.
Description
titles
The description is the section just below the title on Google's search results page. It should be text that makes users want to click on the category or product, including a short call to action that encourages them to visit the store.
Simplify the checkout process
The checkout process needs to be simple. If customers run into difficulties, have to think too much, take too long to do what they want, or encounter errors and other problems, they may abandon the purchase. It's also important to avoid distractions during checkout, for example by removing the site's navigation buttons and links so users don't wander off and leave the purchase behind.
Images
optimised for SEO
Many online stores don't bother optimising all the images they put on the site. As well as helping Ecommerce SEO, images can also appear in Google Images and bring in more organic traffic. To optimise them, you need the following: the original file name (keyword.jpg) and the alt tag, which should also contain the main keyword.
Internal
links
The internal link structure is a very important signal Google uses to understand the relevance of an online store's pages. It's also a way to keep users browsing the store for longer, increasing the conversion rate. One example of internal links in Ecommerce SEO is suggesting similar and related products.
HTTPS security certificate
An online store with an HTTPS security certificate is far more credible and directly affects its Google ranking. In fact, for online stores an SSL certificate is practically mandatory, as payment providers require it to keep credit card transactions and customers' personal information secure.
Advantages of Ecommerce SEO
At Ourview, we have a multidisciplinary team that includes several SEO consultants with extensive experience in SEO rankings, able to define and execute your marketing strategy. We're the ideal partner to build an SEO strategy for your business.
Did you know that around 97% of websites in Portugal are found through search engines like Google? More website visits increase the chances of a sale, so it's essential for Google to feature your business on the first page of search results.
- Win users' trust by solving their problem;
- Attract organic traffic without investing in ads;
- Attract qualified traffic from people clearly interested in your content;
- Attract more visitors to the pages and products you want;
- Gain prominence, authority and visibility for your brand;
- Increase the store's sales and revenue;
- Optimise the user experience.
Our Ecommerce SEO Strategy includes:
- Researching the keywords most searched for by potential customers;
- Site architecture based on keyword research;
- On-page SEO through strategic keyword optimisation in meta tags and content;
- Technical SEO to help ensure search engines can crawl the site efficiently;
- Local SEO to help drive local organic traffic;
- Content marketing to attract additional organic visitors;
- Link Building to help improve the site's authority;
- Measuring SEO success with tools such as Google Analytics.
Understanding consumer behaviour is the key to everything
Before anything else, to succeed in Ecommerce SEO you need to understand consumer behaviour. More precisely, your consumer's behaviour. We don't start with technique, we don't start with your competitors: we start with your customer.
Understanding where your audience's perception is heading is one of the biggest differentiators in ecommerce SEO. That perception generates clicks and retention, and it's how an online store can offer its customers exactly what they're looking for.
Since the goal of Google is to give users exactly what they're looking for, answering your customer's question is an excellent way to win Google's trust too.
Advanced
SEO strategies
for Ecommerce
Advanced strategies that will further boost your Google ranking and your conversions.
Complete
pages
Descriptions, images, technical details, usage tips, buying guides, demos, videos, reviews, comparisons, FAQs, etc. Invest in different content formats. The more information, the longer users will stay on the page and the readier they'll be to buy.
Loading speed
A website's loading speed dramatically affects its Google ranking. Waiting time harms the user experience and reduces an online store's views and conversions. Making sure your site is fast, with pages that load as quickly as possible, will make your SEO far more effective.
Content
Marketing
An excellent Ecommerce SEO strategy is to invest in creating content that helps your customers make their purchase decision. Within SEO, content marketing should focus on solving problems and offering solutions to potential customers searching for specific keywords on Google.
Stand out from the competition.
